Smart marketing techniques to get your business noticed. Plan a
successful marketing campaign and move your business forward with
this fully updated edition of an established bestseller. Packed
with practical advice from a team of industry experts, this
readable guide features all the latest tools and techniques to help
you connect with new customers and retain existing ones. From
choosing the right strategy and preparing a marketing plan, to
igniting your imagination and producing compelling advertising,
you'll be creating a buzz and increasing profits in no time.
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