The study of consumer behaviour provides invaluable insight into
consumer information processing, decision-making and buying
patterns, regardless of generation or culture. It therefore should
form a critical part of marketing plans, strategies, public policy
and ethics, and has a considerable impact on business decisions.
This fascinating subject also helps us understand our own consumer
patterns: when, why and where we buy certain items, why we use them
in certain ways, and how we dispose of them.
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