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Principles of Marketing (Electronic book text)
S.G. Hundekar, Prof H R Appannaiah, P. N. Reddy, H R RamanathUnit -I MARKETING AND CORE CONCEPTS Unit - II MARKETING ENVIRONMENT (MICRO & MACRO) Unit - III DEVELOPING THE MARKETING Mix-I (INDIRECT & PRICE) Unit -IV DEVELOPING THE MARKETING Mix-II (PROMOTION & DISTRIBUTION) Unit -V MARKETING IN THE DIGITAL AGE
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Unit -I MARKETING AND CORE CONCEPTS Unit - II MARKETING ENVIRONMENT (MICRO & MACRO) Unit - III DEVELOPING THE MARKETING Mix-I (INDIRECT & PRICE) Unit -IV DEVELOPING THE MARKETING Mix-II (PROMOTION & DISTRIBUTION) Unit -V MARKETING IN THE DIGITAL AGE
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Product Details
General
Imprint | Himalaya Pub. House |
Country of origin | United States |
Release date | 2010 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | S.G. Hundekar, Prof H R Appannaiah, P. N. Reddy, H R Ramanath |
Format | Electronic book text |
ISBN-13 | 978-1-282-81215-4 |
Barcode | 9781282812154 |
Categories | |
LSN | 1-282-81215-7 |
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