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Principles of Marketing (Electronic book text)
Principles of Marketing (Electronic book text): S.G. Hundekar, Prof H R Appannaiah, P. N. Reddy, H R Ramanath

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Principles of Marketing (Electronic book text)

S.G. Hundekar, Prof H R Appannaiah, P. N. Reddy, H R Ramanath

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Unit -I MARKETING AND CORE CONCEPTS Unit - II MARKETING ENVIRONMENT (MICRO & MACRO) Unit - III DEVELOPING THE MARKETING Mix-I (INDIRECT & PRICE) Unit -IV DEVELOPING THE MARKETING Mix-II (PROMOTION & DISTRIBUTION) Unit -V MARKETING IN THE DIGITAL AGE

General

Imprint: Himalaya Pub. House
Country of origin: United States
Release date: 2010
Authors: S.G. Hundekar • Prof H R Appannaiah • P. N. Reddy • H R Ramanath
Format: Electronic book text
ISBN-13: 978-1-282-81215-4
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Management & management techniques
Books > Business & Economics > Business & management > Management & management techniques > General
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LSN: 1-282-81215-7
Barcode: 9781282812154

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