E-business with Net.Commerce (Paperback)

From L.L. Bean to Yamaha, hundreds of the world's leading companies are using IBM's Net.Commerce software to build winning Web commerce sites. Now, you can too -- and you'll be amazed how easy and affordable it can be. This book shows you how, step-by-step, from planning through deployment and ongoing management. Discover how e-business is changing the way companies do business, how to identify your best Web commerce opportunities, and how to capitalize on them. A great e-business tutorial and an invaluable Net.Commerce reference, this book shows how to: choose the right starting point for planning and developing your site; build your site and product catalog; establish reliable security; deliver up-to-the-minute pricing and product information; and more. Learn to use Net.Commerce 3.1's powerful customization capabilities to build a store that meets your precise requirements. Master the Net.Commerce Store Creator, Product Advisor, and other key features. In short, leverage all the remarkable power of Net.Commerce to build a site that achieves your goals--and delights your customers.