Managing the Multinational - Confronting the Global-Local Dilemma (Paperback)

This book compares and analyzes how leading American, European and Asian industrial corporations strategically organize and manage their multicontinental enterprises. It focuses on how multinationals are reorganizing their international operations with transcontinental structures, international management staffing and globally shared values - designed to enable their diverse production, function, and territorially driven parts to work together more coherently. The text presents 26 case studies of leading European, American and Asian multinationals, such as Philip Morns, Ford, Exxon, Nestle, Royal Dutch, Shell, FLAT, ICI, BP, Samsung, Toyota, and Sony.