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Behavioral Pricing. Journal of Product & Brand Management, Volume 14, Issue 6. (Electronic book text)
Behavioral Pricing. Journal of Product & Brand Management, Volume 14, Issue 6. (Electronic book text): Sarah Maxwell, Hooman...

Behavioral Pricing. Journal of Product & Brand Management, Volume 14, Issue 6. (Electronic book text)

Sarah Maxwell, Hooman Estelami

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The approach taken by researchers in the area of behavioral pricing is based on the psychological principles of human perception and information processing as well as on sociological principles of human relations and social norms. In this e-book we feature several researchers who have contributed to this new field of Behavioral Pricing. Their research demonstrates the international scope of this emerging field and was conducted across the globe in countries such as Australia, France, Greece, and the United States.

General

Imprint: Emerald Group Publishing Ltd
Country of origin: United States
Release date: October 2005
Editors: Sarah Maxwell • Hooman Estelami
Format: Electronic book text
Pages: 48
ISBN-13: 978-6610509645
Categories: Books > Social sciences > Politics & government
Books > Business & Economics > Industry & industrial studies
Books > Social sciences > Politics & government > Central government
Books > Business & Economics > Industry & industrial studies > Industrial relations & safety
Books > Social sciences > Politics & government > Central government > Central government policies
Books > Business & Economics > Industry & industrial studies > Industrial relations & safety > Industrial relations
Books > Business & Economics > Industry & industrial studies > Industrial relations & safety > Industrial relations > General
LSN: 6610509646
Barcode: 9786610509645

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