This research-driven, strategy-based media writing textbook digs
deeply into how media professionals think and write in journalism,
public relations, advertising and other forms of strategic
communication. The Professional Strategy Triangle model shows
students how to think critically about the audience, the situation
and the message before starting a new persuasive piece, and the
FAJA four-point model asks students a series questions about their
story type (Fact, Analysis, Judgment, or Action) to guide them to
the right angle or organizational structure for their message.
Rooted in classical rhetorical methods, this step-by-step technique
enables readers to strategically approach each writing task for any
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