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Books > Social sciences > Sociology, social studies > Social research & statistics

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An Overview of Buying Habits of America's Growing Demographic Segment (Paperback) Loot Price: R1,711
Discovery Miles 17 110
An Overview of Buying Habits of America's Growing Demographic Segment (Paperback): Scott Goldberg

An Overview of Buying Habits of America's Growing Demographic Segment (Paperback)

Scott Goldberg

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Loot Price R1,711 Discovery Miles 17 110 | Repayment Terms: R159 pm x 12*

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The dissertation examines how consumers of Mexican American and El Salvadoran American backgrounds are influenced when it comes to both advertising and promotion in their purchase decision's. The study highlights both the differences and similarities between two distinct Hispanic market segments. The study discusses how the English and Spanish language influences each segment in their purchase decisions for both advertising and sales promotion. The Mexican American and El Salvadoran American segments' preference for retail purchase locations are examined. Additionally, both segments were analyzed for their preference for brand in relation to price.

General

Imprint: Lap Lambert Academic Publishing
Country of origin: Germany
Release date: June 2010
First published: June 2010
Authors: Scott Goldberg
Dimensions: 229 x 152 x 10mm (L x W x T)
Format: Paperback - Trade
Pages: 168
ISBN-13: 978-3-8383-4272-6
Categories: Books > Social sciences > Sociology, social studies
Books > Social sciences > Sociology, social studies > Social research & statistics
Books > Social sciences > Sociology, social studies > Social research & statistics > General
LSN: 3-8383-4272-0
Barcode: 9783838342726

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