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Effective Public Relations (Paperback, 9th International edition) Loot Price: R387
Discovery Miles 3 870
You Save: R61 (14%)
Effective Public Relations (Paperback, 9th International edition): Scott M. Cutlip, Allen H. Center, Glen M. Broom

Effective Public Relations (Paperback, 9th International edition)

Scott M. Cutlip, Allen H. Center, Glen M. Broom

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List price R448 Loot Price R387 Discovery Miles 3 870 You Save R61 (14%)

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Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five decades. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study. Their ideas and ambitions for the field still serve as beacons leading the field in the 21st century. This updated ninth edition continues the trend of excellence and will introduce yet another generation of practitioners worldwide to this important profession of Public Relations.

General

Imprint: Prentice Hall
Country of origin: United States
Release date: September 2005
First published: 2006
Authors: Scott M. Cutlip • Allen H. Center • Glen M. Broom
Dimensions: 254 x 203mm (L x W)
Format: Paperback
Pages: 624
Edition: 9th International edition
ISBN-13: 978-0-13-123014-9
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Industry & industrial studies
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Industry & industrial studies > Industrial relations & safety
Books > Business & Economics > Business & management > Sales & marketing > Public relations
Books > Business & Economics > Industry & industrial studies > Industrial relations & safety > Occupational / industrial health & safety
Promotions
Books > Business & Economics > Promotions
LSN: 0-13-123014-X
Barcode: 9780131230149

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