From Bricks to Clicks - 5 Steps to Creating a Durable Online Brand (Electronic book text)

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The convergence of the Web and branding profoundly changes our world and resides at the heart of the New Economy. Particularly in the "post-crash" period of the Internet age, where financiers and customers are looking to companies with profitability and e

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Product Description

The convergence of the Web and branding profoundly changes our world and resides at the heart of the New Economy. Particularly in the "post-crash" period of the Internet age, where financiers and customers are looking to companies with profitability and e

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Product Details

General

Imprint

McGraw-Hill Companies

Country of origin

United States

Release date

April 2001

Availability

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Authors

,

Format

Electronic book text

ISBN-13

978-6610291991

Barcode

9786610291991

Categories

LSN

6610291993



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