Permission Marketing (Electronic book text)

Seth Godin takes the concept of one-to-one marketing to the next level in this exciting introduction to "permission marketing" -- a dynamic new technique that encourages consumers to seek out information and allows businesses to direct their efforts in the most efficient and effective way. Drawing on his own experiences as founder and president of Yoyodyne -- the first company to create promotions and direct mail campaigns on-line -- and on the success stories of companies like American Airlines and Amazon.com, Godin shows that permission marketing breaks through consumer resistance, creates trust, builds brand awareness, and greatly improves the chances of a sale.