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Thinking About Answers - The Application of Cognitive Processes to Survey Methodology (Paperback, New)
S. SudmanIn this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.
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Product Description
In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.
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Product Details
General
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | October 2010 |
Availability | Expected to ship within 7 - 13 working days |
First published | 1996 |
Authors | S. Sudman |
Dimensions | 228 x 152 x 19mm (L x W x T) |
Format | Paperback |
Pages | 322 |
Edition | New |
ISBN-13 | 978-1-118-01609-1 |
Barcode | 9781118016091 |
Categories | |
LSN | 1-118-01609-2 |
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