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Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills > Public speaking / elocution

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Speechwriting (Paperback) Loot Price: R267
Discovery Miles 2 670
You Save: R56 (17%)
Speechwriting (Paperback): Simon Lancaster

Speechwriting (Paperback)

Simon Lancaster

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List price R323 Loot Price R267 Discovery Miles 2 670 You Save R56 (17%)

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Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

General

Imprint: Robert Hale
Country of origin: United Kingdom
Release date: October 2010
First published: 2011
Authors: Simon Lancaster
Dimensions: 216 x 138 x 21mm (L x W x T)
Format: Paperback
Pages: 172
ISBN-13: 978-0-7090-8917-9
Categories: Books > Language & Literature > Language teaching & learning (other than ELT)
Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills
Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills
Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills > Public speaking / elocution
LSN: 0-7090-8917-1
Barcode: 9780709089179

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