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Books > Reference & Interdisciplinary > Communication studies > Research methods

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Doing Q Methodological Research - Theory, Method & Interpretation (Hardcover, New) Loot Price: R3,273
Discovery Miles 32 730
Doing Q Methodological Research - Theory, Method & Interpretation (Hardcover, New): Simon Watts, Paul Stenner

Doing Q Methodological Research - Theory, Method & Interpretation (Hardcover, New)

Simon Watts, Paul Stenner

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Loot Price R3,273 Discovery Miles 32 730 | Repayment Terms: R300 pm x 12*

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This book is a simple yet thorough introduction to Q methodology, a research technique designed to capture the subjective or first-person viewpoints of its participants. Watts and Stenner outline the key theoretical concepts developed by William Stephenson, the founder of Q methodology, including subjectivity, concourse theory and abduction. They then turn to the practicalities of delivering high quality Q methodological research. Using worked examples throughout, the reader is guided through: * important design issues * the conduct of fieldwork * all the analytic processes of Q methodology, including factor extraction, factor rotation and factor interpretation. Drawing on helpful conceptual introductions to potentially difficult statistical concepts and a step-by-step guide to running Q methodological analyses using dedicated software, this book enables interested readers to design, manage, analyse, interpret and publish their own Q methodological research.

General

Imprint: Sage Publications Ltd
Country of origin: United Kingdom
Release date: March 2012
First published: 2012
Authors: Simon Watts • Paul Stenner
Dimensions: 242 x 170 x 18mm (L x W x T)
Format: Hardcover
Pages: 248
Edition: New
ISBN-13: 978-1-84920-414-9
Categories: Books > Reference & Interdisciplinary > Communication studies
Books > Reference & Interdisciplinary > Communication studies > Research methods
Promotions > Enjoy The Chill > Books
LSN: 1-84920-414-4
Barcode: 9781849204149

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