Small Business, Big Plans - How To Use Digital Marketing To Help Your South African Business Thrive (Paperback)
Catherine Black, Belinda MountainTailored specifically to the digital world in the 2020s, this easy-to-read practical guide is packed with expert insights along with plenty of real world examples.
Weaving core digital marketing principles into a specifically South African context, you’ll learn:
- How to craft a digital sales strategy
- How to create a website
- The basics of search engine optimisation
- How to write emotive web copy that inspires action
- How to navigate the world of influencers and social media
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Product Description
Tailored specifically to the digital world in the 2020s, this easy-to-read practical guide is packed with expert insights along with plenty of real world examples.
Weaving core digital marketing principles into a specifically South African context, you’ll learn:
- How to craft a digital sales strategy
- How to create a website
- The basics of search engine optimisation
- How to write emotive web copy that inspires action
- How to navigate the world of influencers and social media
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Product Details
General
Imprint | Kwela Books |
Release date | May 2023 |
Availability | Expected to ship within 4 - 8 working days |
Authors | Catherine Black, Belinda Mountain |
Dimensions | 234 x 152 x 20mm (L x W x T) |
Format | Paperback |
Pages | 264 |
ISBN-13 | 978-0-7957-1070-4 |
Barcode | 9780795710704 |
Categories | |
LSN | 0-7957-1070-4 |
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