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Books > Business & Economics > Business & management

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SMART SERVICES (Electronic book text) Loot Price: R475
Discovery Miles 4 750
You Save: R73 (13%)
SMART SERVICES (Electronic book text):

SMART SERVICES (Electronic book text)

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List price R548 Loot Price R475 Discovery Miles 4 750 You Save R73 (13%)

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Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking competitor strategies, looking for financial intelligence, and looking for intelligence about people.


Imprint: Information Today, Inc
Country of origin: United Kingdom
Release date: April 2002
Dimensions: 152 x 228mm (L x W)
Format: Electronic book text
Pages: 256
ISBN-13: 978-1-937290-74-0
Categories: Books > Reference & Interdisciplinary > General
Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > General
Books > Business & Economics > Promotions
LSN: 1-937290-74-3
Barcode: 9781937290740

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