International Satellite Broadcasting in South Asia - Political, Economic and Cultural Implications (Paperback, New)


International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.

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Product Description

International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.

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Product Details

General

Imprint

University Press of America

Country of origin

United States

Release date

October 1998

Availability

Expected to ship within 10 - 15 working days

First published

August 1998

Authors

Contributors

, , , , , , , ,

Dimensions

217 x 136 x 25mm (L x W x T)

Format

Paperback

Pages

342

Edition

New

ISBN-13

978-0-7618-1202-9

Barcode

9780761812029

Categories

LSN

0-7618-1202-4



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