Learnsmart Access Card for Introduction to Mass Communication (Online resource, 8th ed.)

LearnSmart. This adaptive diagnostic tool helps students take charge of their own learning. LearnSmart assists students in discovering what they do and don't know, while guiding them to experience and learn through exercises and readings. Interactive assessments measure and monitor students' knowledge levels so the content is personalized to their needs. Individual study plans adapt based on each student's performance level in order to increase learning and retention. Dynamically generated reports document progress and areas for additional reinforcement.