Free Gift Inside!! - Forget the Customer. Develop Marketease (Electronic book text, 1st edition)


Free Gift Inside offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing

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Product Description

Free Gift Inside offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing

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Product Details

General

Imprint

Capstone Publishing Ltd

Country of origin

United Kingdom

Release date

March 2004

Availability

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First published

2003

Authors

Format

Electronic book text

Pages

300

Edition

1st edition

ISBN-13

978-1-84112-602-9

Barcode

9781841126029

Categories

LSN

1-84112-602-0



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