Endorsed by the Chartered Banker Institute as core reading for the
Personal & Private Banking and Commercial Lending modules,
Relationship Management in Banking supports and develops the need
to be able to manage key customer relationships. The text considers
the nature of commercial relationships and help the reader
synthesise complex factors in order to develop a robust
relationship management methodology. It will draw from bona fide
case studies and examples that can demonstrate key relationship
management concepts as well as bring learning to life and share
examples of customers, good and bad, from a range of different
sectors. Through case studies and providing online updates to
regulations, Relationship Management in Banking considers how to
critically analyze approaches to relationship management used for a
variety of banking customer types and examine the impact of
legislation, regulation, governance and technology on banking
relationship management and customer acquisition and retention.
Online supporting resources include a glossary and updates to
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