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The Sense of Style - The Thinking Person's Guide to Writing in the 21st Century (Paperback)
Loot Price: R162
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The Sense of Style - The Thinking Person's Guide to Writing in the 21st Century (Paperback)
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List price R272
Loot Price R162
Discovery Miles 1 620
You Save R110 (40%)
Expected to ship within 7 - 12 working days
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Steven Pinker, the bestselling author of The Language Instinct,
deploys his gift for explaining big ideas in The Sense of Style -
an entertaining writing guide for the 21st century What is the
secret of good prose? Does writing well even matter in an age of
instant communication? Should we care? In this funny, thoughtful
book about the modern art of writing, Steven Pinker shows us why we
all need a sense of style. More than ever before, the currency of
our social and cultural lives is the written word, from Twitter and
texting to blogs, e-readers and old-fashioned books. But most style
guides fail to prepare people for the challenges of writing in the
21st century, portraying it as a minefield of grievous errors
rather than a form of pleasurable mastery. They fail to deal with
an inescapable fact about language: it changes over time, adapted
by millions of writers and speakers to their needs. Confusing
changes in the world with moral decline, every generation believes
the kids today are degrading society and taking language with it. A
guide for the new millennium, writes Steven Pinker, has to be
different. Drawing on the latest research in linguistics and
cognitive science, Steven Pinker replaces the recycled dogma of
previous style guides with reason and evidence. This thinking
person's guide to good writing shows why style still matters: in
communicating effectively, in enhancing the spread of ideas, in
earning a reader's trust and, not least, in adding beauty to the
world. Eye-opening, mind-expanding and cheerful, The Sense of Style
shows that good style is part of what it means to be human.
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