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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Marketsim - A Principle of Marketing Simulation (Diskette)
Marketsim - A Principle of Marketing Simulation (Diskette): Stuart W. James, Thomas C. Kinnear, Michael D. Deighan

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Marketsim - A Principle of Marketing Simulation (Diskette)

Stuart W. James, Thomas C. Kinnear, Michael D. Deighan

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For students, simulations offer the opportunity to experience much of the realism of making business decisions without ever leaving the classroom. "MarketSim" is a computer simulation based on the over-the-counter cold medicine industry. The exercise focuses primarily on marketing activities and is designed to teach marketing concepts in an active and stimulating environment. As a member of a marketing management team, participants make decisions regarding the product mix, pricing, distribution, advertising and promotion. These decisions are them incorporated into a computer simulated market to reveal how both the firm and its competition performed. Decisions cover a time-span of 10 simulated years, allowing participants to observe both the short term and long term effects of their decisions.

General

Imprint: Longman
Country of origin: United Kingdom
Release date: December 1994
Authors: Stuart W. James • Thomas C. Kinnear • Michael D. Deighan
Format: Diskette
ISBN-13: 978-0-673-99796-8
Categories: Books > Business & Economics > Business & management
Books > Computing & IT > Computer software packages
Books > Computing & IT > Applications of computing
Books > Business & Economics > Business & management > Sales & marketing
Books > Computing & IT > Computer software packages > Computer graphics software
Books > Computing & IT > Applications of computing > Computer modelling & simulation
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Computing & IT > Computer software packages > Computer graphics software > General
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LSN: 0-673-99796-0
Barcode: 9780673997968

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