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Introducing Social Semiotics (Electronic book text)
Introducing Social Semiotics (Electronic book text): Theo Van Leeuwen

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Introducing Social Semiotics (Electronic book text)

Theo Van Leeuwen

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Social Semiotics is a lively textbook, which introduces students to the ways in which different aspects of modern society combine to create meaning. These 'semiotic resources' surrounding us include obvious modes of communication such as language, gesture, images and music, but also less obvious ones such as food, dress and everyday objects, all of which carry cultural value and significance. The book is highly interactive, using a wide variety of texts including photographs, adverts, magazine pages and film stills, to explore how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in a public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide students with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

General

Imprint: Taylor & Francis Group
Country of origin: United States
Release date: 2004
Authors: Theo Van Leeuwen
Format: Electronic book text
Pages: 301
ISBN-13: 978-1-280-10304-9
Categories: Books > Language & Literature > Language & linguistics
Books > Language & Literature > Literature: history & criticism
Books > Reference & Interdisciplinary > Communication studies
Books > Language & Literature > Language & linguistics > Sociolinguistics
Books > Language & Literature > Literature: history & criticism > Literary theory
Books > Reference & Interdisciplinary > Communication studies > General
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LSN: 1-280-10304-3
Barcode: 9781280103049

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