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Business-To-Business Marketing Strategy: Innovation, Execution and Competition (Electronic book text)
This ebook presents papers featured at the CBIM Academic Workshop in Atlanta, Georgia. The workshop theme explored business-to-business marketing strategy in terms of innovation, execution and competition, and the papers presented here address this theme from a range of refreshing perspectives.
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Product Description
This ebook presents papers featured at the CBIM Academic Workshop in Atlanta, Georgia. The workshop theme explored business-to-business marketing strategy in terms of innovation, execution and competition, and the papers presented here address this theme from a range of refreshing perspectives.
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Product Details
General
Imprint | Emerald Group Publishing Ltd |
Country of origin | United States |
Release date | 2012 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Editors | Thomas Brashear |
Format | Electronic book text |
Pages | 98 |
ISBN-13 | 978-1-283-99119-3 |
Barcode | 9781283991193 |
Categories | |
LSN | 1-283-99119-5 |
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