Paying for Broadcasting: The Handbook (Paperback)

What does the future hold for broadcasting in Britain? What revenues will be available for funding programming in the 1990s and beyond? British broadcasting stands on the threshold of immense change. The BBC is reviewing its purpose and funding in an era of deregulation, mixed funding and multiple services. The independent television companies have staked their futures on advertising revenues which may not materialise, meanwhile, broadcasters face increasing competition for viewers and revenue from satellite television channels. There is much agreement about what the audience wants in the 1990s: quality programmes, diversity, home grown entertainment, comprehensive cultural coverage and reliable information at the flick of a switch. There is less agreement about how these needs are to be met and what balance is required between commercial and public broadcasting to ensure that they are satisfied. "Paying for Broadcasting: The Handbook" takes these debates on board through a wide-ranging discussion of funding options open to broadcasters.