0
Your cart

Your cart is empty

Books > Biography > Science, technology & engineering

Buy Now

Power Play - Elon Musk, Tesla, and the Bet of the Century (Hardcover) Loot Price: R440
Discovery Miles 4 400
You Save: R91 (17%)
Power Play - Elon Musk, Tesla, and the Bet of the Century (Hardcover): Tim Higgins

Power Play - Elon Musk, Tesla, and the Bet of the Century (Hardcover)

Tim Higgins

 (sign in to rate)
List price R531 Loot Price R440 Discovery Miles 4 400 You Save R91 (17%)

Bookmark and Share

Expected to ship within 10 - 20 working days

Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future. Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car. When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition. Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three? Wall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.

General

Imprint: Virgin Books
Country of origin: United Kingdom
Release date: August 2021
Authors: Tim Higgins
Dimensions: 242 x 160 x 33mm (L x W x T)
Format: Hardcover
Pages: 400
ISBN-13: 978-0-7535-5437-1
Categories: Books > Language & Literature > Biography & autobiography > Science, technology & engineering
Books > Professional & Technical > Technology: general issues > Inventions & inventors
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Professional & Technical > Transport technology > Automotive technology > General
Books > Sport & Leisure > Transport: general interest > Road & motor vehicles: general interest > Motor cars: general interest
Books > Biography > Science, technology & engineering
LSN: 0-7535-5437-2
Barcode: 9780753554371

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners