0
Your cart

Your cart is empty

Books > Social sciences > Sociology, social studies > Social issues

Not currently available

Master Switch (Electronic book text)
Master Switch (Electronic book text): Tim Wu

Master Switch (Electronic book text)

Tim Wu

 (sign in to rate)

Bookmark and Share

We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available.

In this age of an open Internet, it is easy to forget that every American information industry, beginning with the telephone, has eventually been taken captive by some ruthless monopoly or cartel. With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet--the entire flow of American information--come to be ruled by one corporate leviathan in possession of "the master switch"? That is the big question of Tim Wu's pathbreaking book.
As Wu's sweeping history shows, each of the new media of the twentieth century--radio, telephone, television, and film--was born free and open. Each invited unrestricted use and enterprising experiment until some would-be mogul battled his way to total domination. Here are stories of an uncommon will to power, the power over information: Adolph Zukor, who took a technology once used as commonly as YouTube is today and made it the exclusive prerogative of a kingdom called Hollywood . . . NBC's founder, David Sarnoff, who, to save his broadcast empire from disruptive visionaries, bullied one inventor (of electronic television) into alcoholic despair and another (this one of FM radio, and his boyhood friend) into suicide . . . And foremost, Theodore Vail, founder of the Bell System, the greatest information empire of all time, and a capitalist whose faith in Soviet-style central planning set the course of every information industry thereafter.
Explaining how invention begets industry and industry begets empire--a progress often blessed by government, typically with stifling consequences for free expression and technical innovation alike--Wu identifies a time-honored pattern in the maneuvers of today's great information powers: Apple, Google, and an eerily resurgent AT&T. A battle royal looms for the Internet's future, and with almost every aspect of our lives now dependent on that network, this is one war we dare not tune out.
Part industrial expose, part meditation on what freedom requires in the information age, "The Master Switch" is a stirring illumination of a drama that has played out over decades in the shadows of our national life and now culminates with terrifying implications for our future.

"From the Hardcover edition."

General

Imprint: Vintage
Country of origin: United States
Release date: 2010
Authors: Tim Wu
Format: Electronic book text
ISBN-13: 978-1-299-00809-0
Categories: Books > Science & Mathematics > Science: general issues > General
Books > Social sciences > Sociology, social studies > Social issues > General
Books > Business & Economics > Business & management > Business communication & presentation > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Information technology industries
Books > Professional & Technical > Electronics & communications engineering > Communications engineering / telecommunications > General
Books > Health, Home & Family > Self-help & practical interests > Popular psychology > General
LSN: 1-299-00809-7
Barcode: 9781299008090

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners