Your shoes are charred from stomping out brush fires. You have
nightmares about UFOs--Unreachable Financial Objectives. All-star
interviewees turn into duds. Meetings cause more problems than they
solve. The office is a ghost town at 5:01 p.m. Does this sound
Tom Gegax knows what that is like. Years after running his Tires
Plus franchise by the seat of his pants, blissfully unaware of how
little he knew about getting the most out of people and managing a
world-class organization, Tom was faced with a cancer diagnosis and
a business at the brink of disaster. Resolved to change things
around, he improved his mental clarity, health, and relationships
and noticed that the more he profited on a personal level, the more
his "company" profited. Tires Plus grew into a $200 million
business with 150 upscale locations. He had learned the first
lesson in Enlightened Leadership 101: Focus on the well-being of
your employees and customers--as well as your own--and success will
In "The Big Book of Small Business," Tom shares his hard-earned
lessons on how to become an enlightened, effective leader, and on
how to do the small things right so the big decisions work. This
all-in-one toolbox for small businesses is jammed with
warm-hearted, tough-minded practices and street-smart tips,
covering every aspect of a growing business: Starting, funding, and
getting your new business off the groundCrafting a mission and
growing a corporate culture that worksHiring the best people and
maximizing their potentialCommunicating and negotiating with your
employees, customers, and suppliersCreating processes for
continuous innovation and growthProtecting your business from
unforeseen dangersPlanning for growth And much more . . .
As thorough as a textbook and as lively as a news magazine, "The
Big Book of Small Business" is the most comprehensive and practical
book on how to take a small business to the next level, and an
indispensable slingshot for the millions of scrappy Davids taking
on corporate Goliaths.
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