The Platinum Rule - Discover the Four Basic Business Personalities--And How They Can Lead You to Success (Hardcover)

In today's highly competitive and ever-changing business environment, it's not enough to treat clients, associates, and staff the way you would like to be treated. You have to know what they want - and be able to deliver it. To a large extent, your success with others depends on how well you respond to their individual needs. Now Dr. Tony Alessandra teams up with master human resource consultant and trainer Dr. Michael J. O'Connor. Together they share their insights into the exciting field that is attracting billions of corporate research dollars: human personalities. The Platinum Rule offers two effective tools that Alessandra and O'Connor developed. First is The Platinum Rule itself, the breakthrough principle that sensitizes you to the differences among people. Second is the authors' unique classification of the four basic personality types: Directors, Relaters, Socializers, and Thinkers. Alessandra and O'Connor reveal the characteristics of each one and how to apply this vital information to The Platinum Rule. The Platinum Rule is part psychology, part common sense, and pure business gold: a guide designed to play a lasting part in your successful business life.