Information Design (Paperback)

"Information design" is fast becoming the central study within the discipline of graphic design. This book is thus essential reading for graphic design students, because grasping the concepts of information design is the key to producing truly professional graphic design work. With the help of leading practitioners and academics in the field, author Tony Pritchard presents an overview, defined as effective visual communication for the intended audience. The main concepts of hierarchy, grids, navigation, way-finding, narrative, sequence, colour, type, diagramming, typography and wordless language are explained in detail, as well as the context and theories underpinning practical techniques. Plenty of perceptive visual examples and teaching exercises help the reader to find an in-depth appreciation of design that usefully communicates any intended message.