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Luxury Online - Styles, Systems, Strategies (Paperback, 1st ed. 2010)
Uche OkonkwoThis new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
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Product Description
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | February 2010 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2010 |
Authors | Uche Okonkwo |
Dimensions | 235 x 155 x 20mm (L x W x T) |
Format | Paperback |
Pages | 360 |
Edition | 1st ed. 2010 |
ISBN-13 | 978-1-349-36417-6 |
Barcode | 9781349364176 |
Categories | |
LSN | 1-349-36417-7 |
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