Opportunity Monograph Volume 1-44; Vocational Rehabilitation Series (Paperback)

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1918 Excerpt: ...man's general activity is not have not' yet be-interfered with seriously, run to know all the uses of elec-tricity, to serve ADVERTISING, man as he will bo Hne opportunities The passing from war to peace conditions will increase the demand iintiUT'AlVkta'ds 'or a" kinds of advertising. Businefis has largely marked time during of positions In the war because of lack of goods to sell and lack of men and facilities, noonTM'/pay good Now, factories that have been on war work will have to keep their many' (UnVrent P'anls busy, win back trade lost through inability to supply old cuskinds of handl-tomcrs, and create new fields for their enlarged producing capacity, work.but they Retailers will have to keep pace with the new demands of readjusted nicaUiinngafld commerce. All this means more advertising, and more men to plan this Uncle 6am, and execute it. oral "lioard, will Advertising to-day is as much a part of every business as clerking, chargeWle'you bookkeeping, or stenography, for iio manufacturer or merchant can do and your depend-business without some form or many forms of it. ents are being supported. Advert.sing Ig Consider the sign over the door, the labels on packages, the leaflet, circular, or catalogue describing goods, directions for using, sign cards, window posters, mailing cards, and the like; then, the business letter answering inquiries, or soliciting orders, the follow-up system that turns the inquiry into an order, the trade-aid work of many kinds that helps the manufacturer make good distributors of his dealers--and you have a bird's-eye view of some forms of advertising work that are almost universally used, yet scarcely thought of as "advertising." Add to these the demand for sales-producing "copy" for newspape...