ISO 10420s - Environmental Labeling - Marketing Book 3 (Hardcover)

Environmental marketing has become an important part of product marketing, due to the growing international concern with environmental issues. Ozone layer safe hairspray, biodegradable toilet paper dolphin friendly tuna are all familiar products. What must a company do before they can call their product environmentally safe? What are the legal and international regulations that must be met? ISO 14020, a subset of the ISO 4000 standard, provides companies worldwide with an internationally agreed set of rules and regulatons for environmental labelling and marketing. This text covers the traditional forms of environmental marketing including labelling, TV and radio advertisements and technical literature, as well as future possibilities such as the use of computer networks, telemarketing and holograms. It provides realistic and cost-effecive tools and techniques for implementing ISO 14020 that will help organizations sell their product, avoid liabilities and help the environment. The disc provides many traditional marketing tools.