New ideas for new products are not enough for creating
successful markets: Product Innovation means to manage the whole
chain from invention to new and best selling products in market.
This innovation roadmap has to be carefully and systematically
planned and procured. There are a lot of methods for creativity,
market analysis, evaluation, technology forecast, and decision
gates available within this book. These methods and tools are
brought together and their scopes of application as well as their
limitations are shown. The whole tool kit of methods and decision
models like market studies, value engineering, TRIZ or portfolio
analysis and others are linked together to the overall Aachen
Innovation Model (AIM).
This handbook is to be used as an innovation management guide as
well as an information source for nearly all methods and tools in
the field of innovation for technical products.
The complete Innovation Road Map is supported by an interactive,
multiple user software tool "EDEN" on an ontology basis. Thus the
user has not only access to the collected know how of the past, but
can also contribute to growth of expertise within his or her
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