Global Mobile Commerce: Strategies, Implementation and Case Studies (Electronic book text)

In the age of wireless technology, mobile devices have accelerated the pace and effectiveness of business transactions to an unprecedented level. Global Mobile Commerce: Strategies, Implementation and Case Studies provides a complete set of in-depth research investigations on global m-commerce strategies and technological standards, as well as case studies on the subject that elucidate the research through real-world examples. Comprehensively collecting theory, research, and practice, Global Mobile Commerce: Strategies, Implementation and Case Studies will prove to be a valuable reference to drive the current and future activities of academic researchers and practitioners alike, and a must-have addition to library collections.