e-Marketing (Paperback)

In order to create a successful ebusiness, a company must utilize the most effective online marketing strategies. This new book provides readers with the skills needed to target the right people and drive traffic to their Web site. It includes highly effective strategies as well as tips for achieving differentiation in the products and services being offered. Readers will also uncover the steps involved in developing an Internet marketing plan and the essentials that must be incorporated into an ecommerce Web site.