Search Engine Optimization Digital Classroom (Electronic book text)

Learn search engine optimization at your own pace with this book-and-online package

Over 100 billion Internet searches are performed each month, and studies show that 75 percent of searchers never go beyond the first page of search results. Search engine optimization is vital for businesses of all sizes. This complete learning package combines step-by-step instruction in the book with an hour of online video training, making it easy to master the skills at your own speed. You'll learn to use strategies such as editing content, editing HTML and associated coding, promoting a site to increase backlinks or inbound links, and many other techniques.Forrester Research reports that 81 percent of consumers on the Internet find products and services using search enginesSearch engine optimization involves an ever-evolving array of techniques to make your website appear high in the rankings when potential customers are searchingStep-by-step instructions in the book are augmented with 60 minutes of online video training, making this book-and-video package an ideal way to learn SEO at your own speed

"Search Engine Optimization Digital Classroom" is like having your own personal tutor to help you learn SEO and keep your brand near the top of search engine rankings.