A totally updated and revised new edition of the most
comprehensive, reliable guide to modern entrepreneurship
For years, the "Portable MBA "series has tracked the core
curriculum of leading business schools to teach you everything you
need to know about business-without the cost of earning a
traditional MBA degree. "The Portable MBA in Entrepreneurship
"covers all the ins and outs of entrepreneurship, using real-life
examples and handy tools to deliver clear, honest, practical advice
on starting a successful business.
If you're planning to start your own business, you'd best start
with the facts. This reliable, information-packed resource shows
you how to identify good business opportunities, create a business
plan, do financial projections, find financing, and manage taxes.
Other topics include marketing, selling, legal issues, intellectual
property, franchising, starting a social enterprise, and selling
your business.Completely updated with new examples, new topics, and
full coverage of topical issues in entrepreneurshipIncludes
customizable, downloadable forms for launching your own
businessComes with Portable MBA Online, a new web site that gives
readers access to forms, study guides, videos, presentations, and
other resourcesTeaches you virtually everything you'd learn on
entrepreneurship in today's best business schools
Whether you're thinking of starting your own business or you
already have and just need to brush up on entrepreneurial basics,
this is the only guide you need.
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