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Essentials of Marketing Research (Paperback, International ed of 4th revised ed)
William G. Zikmund, Barry J. BabinDon't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH, 3e, International Edition puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.
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Product Description
Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH, 3e, International Edition puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.
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Product Details
General
Imprint | South-Western |
Country of origin | United States |
Release date | July 2009 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2010 |
Authors | William G. Zikmund, Barry J. Babin |
Dimensions | 274 x 216 x 18mm (L x W x T) |
Format | Paperback |
Pages | 456 |
Edition | International ed of 4th revised ed |
ISBN-13 | 978-1-4390-8090-0 |
Barcode | 9781439080900 |
Categories | |
LSN | 1-4390-8090-9 |
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