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Books > Business & Economics > Finance & accounting > Finance > Public finance > Taxation

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Marketing for CPAs, Accountants, and Tax Professionals (Hardcover, Revised) Loot Price: R2,250
Discovery Miles 22 500
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Marketing for CPAs, Accountants, and Tax Professionals (Hardcover, Revised): William Winston

Marketing for CPAs, Accountants, and Tax Professionals (Hardcover, Revised)

William Winston

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Loot Price R2,250 Discovery Miles 22 500 | Repayment Terms: R209 pm x 12*

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The contributing authors to Marketing for CPAs, Accountants, and Tax Professionals combine their expertise into a reference manual for today's accountant. Presented in four sections, the book covers all areas pertinent to effective marketing for accounting firms in the 90s and beyond: The Marketing Process Are Accountants Responding to the Challenge of Change? Marketing by CPA Firms: Room for Improvement? Has the Household User Profile for Accounting Services Changed? The Small Accounting Firm: Managing the Dynamics of the Marketing Function Perspectives on Marketing Professional Tax Service Marketing From a Consumer Buyer Behavior Perspective Price of Tax Preparation Services and the CPA Credential on Perceived Quality of Service Marketing Implications for Small CPA Firms Based on Clients' Criteria for Selection and Retention Advertising Advertising by Accountants: Attitudes, Practice, and Their Use of Marketing Tools A Survey of the Utilization of Advertising by CPA Firms The Changing Face of Accounting Advertising Marketing Tools and Strategies Marketing Financial Planning Services: Highlights of a Survey of CPAs Strategic Marketing Planning for the Development of the Small Accounting Practice A Complete Positioning Strategy for the Professional Services Firm Practical Approaches for Evaluating the Quality of Professional Accounting Services An Empirical Investigation of the Pricing of Professional Services (Applied to Public Accounting)

General

Imprint: Routledge Member of the Taylor and Francis Group
Country of origin: United States
Release date: May 1995
First published: 1995
Authors: William Winston
Dimensions: 229 x 165mm (L x W)
Format: Hardcover - Cloth over boards
Pages: 387
Edition: Revised
ISBN-13: 978-1-56024-872-9
Categories: Books > Business & Economics > Finance & accounting
Books > Business & Economics > Finance & accounting > Finance
Books > Business & Economics > Finance & accounting > Finance > Public finance
Books > Business & Economics > Finance & accounting > Finance > Public finance > Taxation
Books > Money & Finance > Public finance
Books > Money & Finance > Public finance > Taxation
Books > Business & Economics > Promotions
LSN: 1-56024-872-6
Barcode: 9781560248729

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