In the age of globalization, China presents a unique setting for
organizations. However, the uncertainties and ambiguities prevalent
in the Chinese business environment, in particular in the area of
marketing competences and strategic flexibility, are neither well
understood nor effectively negotiated by the international
investment community. With examination of what is currently
happening in terms of Chinese business, this book addresses Chinese
business culture and its turbulent business environment. In
particular, it discusses how firms build and leverage distinctive
competences, capabilities of organizationhal learning and strategic
flexibility to achieve superior customer-focused performance in
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