China's rapid economic growth has attracted much international
attention in recent years, partly due to the potential purchasing
power of the largest population in the world. This timely book
examines general patterns of Chinese household demand for a variety
of consumer goods such as food, durables, housing and health care
and investigates the impact of economic and social factors on
household consumption. China's Consumer Revolution focuses on
comparisons between different consumer groups, such as rural versus
urban and rich versus poor. Special attention is given to the
impact of the newly affluent consumers, the so-called 'new rich'.
This book also compares China with other countries in terms of
household demand for consumer goods and sheds light on the
prospects for international trade in this area. Drawing upon newly
released household surveys, this book is the first of its kind and
it will be of interest to both academic researchers and business
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