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Marketing Competences and Strategic Flexibility in China (Hardcover) Loot Price: R2,439
Discovery Miles 24 390
Marketing Competences and Strategic Flexibility in China (Hardcover): Yonggui Wang, Richard Li-Hua

Marketing Competences and Strategic Flexibility in China (Hardcover)

Yonggui Wang, Richard Li-Hua

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Loot Price R2,439 Discovery Miles 24 390 | Repayment Terms: R223 pm x 12*

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In the age of globalization, China presents a unique setting for organizations. However, the uncertainties and ambiguities prevalent in the Chinese business environment, in particular in the area of marketing competences and strategic flexibility, are neither well understood nor effectively negotiated by the international investment community. With examination of what is currently happening in terms of Chinese business, this book addresses Chinese business culture and its turbulent business environment. In particular, it discusses how firms build and leverage distinctive competences, capabilities of organizationhal learning and strategic flexibility to achieve superior customer-focused performance in fast-moving environments.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: December 2006
First published: 2007
Authors: Yonggui Wang • Richard Li-Hua
Dimensions: 216 x 140 x 20mm (L x W x T)
Format: Hardcover
Pages: 261
ISBN-13: 978-0-230-01350-6
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-230-01350-3
Barcode: 9780230013506

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