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Two decades of experimental multimedia scenography: illustrated by 30 international award-winning projects, the successful Berlinbased studio Tamschick Media+Space provides an insight into the art of converting contents and objects into a three-dimensional, accessible, holistic experience of space by means of multimedia projections and of creating a lasting dramaturgical experience. Elaborate development processes are presented by means of comprehensive series of images and drafts: for example for Treasure Mainshow (Expo Shanghai), The Ting (Oslo), Time Machine (Wuxi), Kingdom of the Shadows (Trier) and Experience Frontiers (Biel). Well-known international authors from the fields of scenography, architecture, museum and brands share their experience in guest contributions.
The dynamics of the brand finds expression in the arrangement and rhythm of the single buildings. A curved yet compact "Corporate Architecture" has been created.
The design, resulting from an architectural competition, combines advanced urban-architectonic concepts with the corporate identity of adidas. The primary building materials of exposed concrete and industrial glass also determine the reduced yet clear, swinging atmosphere of the interior. The integrated communication concept by L2M3 Kommunikationsdesign and jangled nerves with guiding system and medial mirroring also reflects the branding measures of this extremely successful sport article manufacturer.
An essential diary for design professionals ? with key information and addresses for 2010
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