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Imagine It Forward - Courage, Creativity And The Power Of Change (Paperback): Beth Comstock, Tahl Raz Imagine It Forward - Courage, Creativity And The Power Of Change (Paperback)
Beth Comstock, Tahl Raz 1
R340 R272 Discovery Miles 2 720 Save R68 (20%) Ships in 5 - 10 working days

In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business.

When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.

In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.

Imagine It Forward - Courage, Creativity, and the Power of Change (Paperback): Beth Comstock Imagine It Forward - Courage, Creativity, and the Power of Change (Paperback)
Beth Comstock
R483 R328 Discovery Miles 3 280 Save R155 (32%) Ships in 10 - 15 working days
Imagine It Forward - Courage, Creativity, and the Power of Change (Hardcover): Beth Comstock, Tahl Raz Imagine It Forward - Courage, Creativity, and the Power of Change (Hardcover)
Beth Comstock, Tahl Raz
R785 R524 Discovery Miles 5 240 Save R261 (33%) Ships in 10 - 15 working days
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