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The Power of Moments - Why Certain Experiences Have Extraordinary Impact (Hardcover): Chip Heath, Dan Heath The Power of Moments - Why Certain Experiences Have Extraordinary Impact (Hardcover)
Chip Heath, Dan Heath
R548 R428 Discovery Miles 4 280 Save R120 (22%) Shipped within 7 - 11 working days
The Power of Moments - Why Certain Experiences Have Extraordinary Impact (Paperback): Chip Heath, Dan Heath The Power of Moments - Why Certain Experiences Have Extraordinary Impact (Paperback)
Chip Heath, Dan Heath 1
R373 R255 Discovery Miles 2 550 Save R118 (32%) Shipped within 7 - 12 working days

THE NEW YORK TIMES BESTSELLER 'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of GRIT 'The most interesting, immediately actionable book I've read in quite a while... If life is a series of moments, the Heath brothers have transformed how I plan to spend mine' Adam Grant, bestselling author of ORIGINALS and OPTION B, with Sheryl Sandberg In this latest New York Times bestseller by the authors of Switch and Made to Stick, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our own life and work. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create memories that matter for your children? Many of the defining moments in our lives are the result of accident or luck - but why leave our most meaningful, memorable moments to chance when we can create them? In The Power of Moments, Chip and Dan Heath explore the stories of people who have created standout moments, from the owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests, to the scrappy team that turned around one of the worst elementary schools in the country by embracing an intervention that lasts less than an hour. Filled with remarkable tales and practical insights, The Power of Moments proves we all have the power to transform ordinary experiences into unforgettable ones.

Switch - How to Change Things When Change Is Hard (Hardcover): Chip Heath, Dan Heath Switch - How to Change Things When Change Is Hard (Hardcover)
Chip Heath, Dan Heath
R600 R380 Discovery Miles 3 800 Save R220 (37%) Shipped within 7 - 12 working days

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems-the rational mind and the emotional mind-that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort-but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people-employees and managers, parents and nurses-have united both minds and, as a result, achieved dramatic results: The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

The Power of Moments - Why Certain Experiences Have Extraordinary Impact (Paperback): Chip Heath, Dan Heath The Power of Moments - Why Certain Experiences Have Extraordinary Impact (Paperback)
Chip Heath, Dan Heath 1
R215 R169 Discovery Miles 1 690 Save R46 (21%) Shipped within 4 - 8 working days

THE NEW YORK TIMES BESTSELLER 'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of GRIT 'The most interesting, immediately actionable book I've read in quite a while... If life is a series of moments, the Heath brothers have transformed how I plan to spend mine' Adam Grant, bestselling author of ORIGINALS and OPTION B, with Sheryl Sandberg In this latest New York Times bestseller by the authors of Switch and Made to Stick, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our own life and work. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create memories that matter for your children? Many of the defining moments in our lives are the result of accident or luck - but why leave our most meaningful, memorable moments to chance when we can create them? In The Power of Moments, Chip and Dan Heath explore the stories of people who have created standout moments, from the owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests, to the scrappy team that turned around one of the worst elementary schools in the country by embracing an intervention that lasts less than an hour. Filled with remarkable tales and practical insights, The Power of Moments proves we all have the power to transform ordinary experiences into unforgettable ones.

Switch - How to change things when change is hard (Paperback): Chip Heath, Dan Heath Switch - How to change things when change is hard (Paperback)
Chip Heath, Dan Heath 1
R239 R165 Discovery Miles 1 650 Save R74 (31%) Shipped within 7 - 12 working days

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

The Dragonfly Effect - Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change (Hardcover): Jennifer... The Dragonfly Effect - Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change (Hardcover)
Jennifer Aaker, Andy Smith, Carlye Adler, Dan Ariely; Foreword by Chip Heath
R459 R326 Discovery Miles 3 260 Save R133 (29%) Shipped within 7 - 12 working days

Proven strategies for harnessing the power of social media to drive social change

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. "The Dragonfly Effect" shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book
Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal resultsFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyaltyLeverage the power of design thinking and psychological research with practical strategiesReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States

"The Dragonfly Effect" shows that you don't need money or power to inspire seismic change.

The Essential Tversky (Paperback): Amos Tversky The Essential Tversky (Paperback)
Amos Tversky; Edited by Eldar Shafir; Foreword by Michael Lewis; Afterword by Daniel Kahneman; Contributions by Amos Tversky, …
R628 R487 Discovery Miles 4 870 Save R141 (22%) Shipped within 7 - 12 working days

Some of the best and most influential papers by Amos Tversky, one of the most brilliant social science thinkers of the twentieth century. Amos Tversky (1937-1996) was a towering figure in the cognitive and decision sciences. His work was ingenious, exciting, and influential, spanning topics from intuition to statistics to behavioral economics. His long and extraordinarily productive collaboration with his friend and colleague Daniel Kahneman was the subject of Michael Lewis's best-selling book, The Undoing Project: A Friendship that Changed Our Minds. The Essential Tversky offers a selection of Tversky's best, most influential and accessible papers, "classics" chosen to capture the essence of Tversky's thought. The impact of Tversky's work is far reaching and long-lasting. In 2002, Kahneman, who drew on their joint work in his much-praised 2013 book, Thinking, Fast and Slow (and who contributes an afterword to this collection), was awarded the Nobel Prize in Economics for work done with Tversky. In The Undoing Project, Lewis (who contributes a foreword to this collection) describes his discovery that Tversky and Kahneman's thinking laid the foundation for Moneyball, his own ode to number-crunching. The papers collected in The Essential Tversky cover topics that include cognitive and perceptual bias, misguided beliefs, inconsistent preferences, risky choice and loss aversion decisions, and psychological common sense. Together, they offer nonspecialist readers an introduction to one of the most brilliant social science thinkers of the twentieth century.

Made To Stick - Why Some Ideas Survive And Others Die (Hardcover, New): Chip Heath, Dan Heath Made To Stick - Why Some Ideas Survive And Others Die (Hardcover, New)
Chip Heath, Dan Heath
R515 R405 Discovery Miles 4 050 Save R110 (21%) Shipped within 7 - 11 working days

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others-struggle to make their ideas "stick."
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In "Made to Stick," accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."
In this indispensable guide, we discover that sticky messages of all kinds-from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony-draw their power from the same six traits.
"Made to Stick "is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)-the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of "the Mother Teresa Effect"; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, "Made to Stick" shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick.

Made to Stick - Why some ideas take hold and others come unstuck (Paperback): Chip Heath, Dan Heath Made to Stick - Why some ideas take hold and others come unstuck (Paperback)
Chip Heath, Dan Heath
R238 R165 Discovery Miles 1 650 Save R73 (31%) Shipped within 7 - 12 working days

Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria - how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium - how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights. Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.

Decisive - How to Make Better Decisions (Paperback): Chip Heath, Dan Heath Decisive - How to Make Better Decisions (Paperback)
Chip Heath, Dan Heath 1
R239 R168 Discovery Miles 1 680 Save R71 (30%) Shipped within 7 - 12 working days

Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings. In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold. Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

Switch - How to Change Things When Change Is Hard (Standard format, CD): Chip Heath, Dan Heath Switch - How to Change Things When Change Is Hard (Standard format, CD)
Chip Heath, Dan Heath; Read by Charles Kahlenberg
R639 R564 Discovery Miles 5 640 Save R75 (12%) Shipped within 7 - 11 working days

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller "Made to Stick." Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly.
In "Switch, " the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results:
● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
● The manager who transformed a lackadaisical customer-support team into service zealots by "removing" a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch "shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

"From the Hardcover edition."

Made to Stick - Why Some Ideas Survive and Others Die (Standard format, CD): Chip Heath, Dan Heath Made to Stick - Why Some Ideas Survive and Others Die (Standard format, CD)
Chip Heath, Dan Heath; Read by Charles Kahlenberg
R552 R395 Discovery Miles 3 950 Save R157 (28%) Shipped within 7 - 11 working days

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others-struggle to make their ideas "stick."
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In "Made to Stick," accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."
In this indispensable guide, we discover that sticky messages of all kinds-from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony-draw their power from the same six traits.
"Made to Stick "is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures)-the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of "the Mother Teresa Effect"; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, "Made to Stick" shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick.

"From the Hardcover edition."

Small Data - The Tiny Clues That Uncover Huge Trends (Hardcover): Martin Lindstrom Small Data - The Tiny Clues That Uncover Huge Trends (Hardcover)
Martin Lindstrom; Foreword by Chip Heath
R497 R448 Discovery Miles 4 480 Save R49 (10%) Shipped within 7 - 11 working days

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn…

• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.

• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.

• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.

• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.

• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.

• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

The Power of Moments - Why Certain Moments Have Extraordinary Impact (Large print, Hardcover, Large type / large print... The Power of Moments - Why Certain Moments Have Extraordinary Impact (Large print, Hardcover, Large type / large print edition)
Chip Heath
R683 Discovery Miles 6 830 Special order
The Power of Moments - Why Certain Experiences Have Extraordinary Impact (Standard format, CD): Chip Heath, Dan Heath The Power of Moments - Why Certain Experiences Have Extraordinary Impact (Standard format, CD)
Chip Heath, Dan Heath; Read by Jeremy Bobb
R546 R390 Discovery Miles 3 900 Save R156 (29%) Special order
Ideas Que Pegan - Por Qu  Algunas Ideas Sobreviven y Otras Mueren (English, Spanish, Paperback, 2nd ed.): Chip Heath, Dan Heath Ideas Que Pegan - Por Qu Algunas Ideas Sobreviven y Otras Mueren (English, Spanish, Paperback, 2nd ed.)
Chip Heath, Dan Heath
R477 R377 Discovery Miles 3 770 Save R100 (21%) Special order

Chip Heath y Dan Heath explican por que algunas ideas sobreviven y otras mueren.

Small Data - The Tiny Clues That Uncover Huge Trends (MP3 format, CD): Martin Lindstrom Small Data - The Tiny Clues That Uncover Huge Trends (MP3 format, CD)
Martin Lindstrom; Foreword by Chip Heath; Read by Ricco Fajardo
R187 R175 Discovery Miles 1 750 Save R12 (6%) Special order
The Dragonfly Effect - Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change (Standard format, CD):... The Dragonfly Effect - Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change (Standard format, CD)
Jennifer Aaker, Andy Smith; As told to Carlye Adler; Foreword by Chip Heath; Read by Andy Smith
R276 R257 Discovery Miles 2 570 Save R19 (7%) Special order
Decisive - How to Make Better Choices in Life and Work (Paperback): Chip Heath, Dan Heath Decisive - How to Make Better Choices in Life and Work (Paperback)
Chip Heath, Dan Heath 1
R320 R252 Discovery Miles 2 520 Save R68 (21%) Special order

Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold. Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating through the workings of our minds and an invaluable guide to making smarter decisions.

Switch - C mo Cambiar Las Cosas Cuando Cambiar Es Dif cil (Spanish, Paperback): Chip Heath, Dan Heath Switch - C mo Cambiar Las Cosas Cuando Cambiar Es Dif cil (Spanish, Paperback)
Chip Heath, Dan Heath
R321 R260 Discovery Miles 2 600 Save R61 (19%) Special order

Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a conflict that's hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns--the rational and the emotional.
The rational mind wants the perfect beach body; the emotional wants that Oreo cookie. The rational mind wants to change something at work; the emotional loves the comfort of the existing routine. This tension can doom an effort to change--but if it is overcome, change can come quickly. Engaging and informative, "Switch" demonstrates how everyday people have united both systems of thought and, as a result, achieved dramatic results.

Decisive - How to Make Better Choices in Life and Work (Hardcover): Chip Heath, Dan Heath Decisive - How to Make Better Choices in Life and Work (Hardcover)
Chip Heath, Dan Heath
R535 R420 Discovery Miles 4 200 Save R115 (21%) Special order

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We're overconfident. We seek out information that supports us and downplay information that doesn't. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn't fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better? In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star's ingenious decision-making trick to a CEO's disastrous acquisition, to a single question that can often resolve thorny personal decisions. Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don't overlook precious opportunities to change our course? Decisive is the Heath brothers' most powerful-and important-book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.

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