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Starting and Running a Business All-in-One For Dummies (Paperback, 3rd UK Edition): Colin Barrow Starting and Running a Business All-in-One For Dummies (Paperback, 3rd UK Edition)
Colin Barrow 1
R628 R478 Discovery Miles 4 780 Save R150 (24%) Ships in 12 - 17 working days

Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping,planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard-won expertise with you. * Discusses ways to identify new business opportunities and how to put together a business plan * Get the scoop on securing the financing you need to get started * Includes tips on finding, managing, and retaining excellent staff * Offers information on marketing and selling your products or services

Starting a Business For Dummies (Paperback, 4th Edition): Colin Barrow Starting a Business For Dummies (Paperback, 4th Edition)
Colin Barrow 1
R472 R364 Discovery Miles 3 640 Save R108 (23%) Ships in 12 - 17 working days

Starting your own UK business is an exciting - and challenging - time. This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies, 4th UK Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence. All your favourite, trusted content has been updated including: * Laying the groundwork and testing the feasibility of your business idea * Writing a winning business plan and finding funding * How to operate effectively, including managing your finances and employing people * Growing your business and improving performance New content includes: * The latest funding schemes, including government funding and crowdfunding * Tendering for public sector work * Avoiding business cyber-crime * Franchising and pop ups * Exporting (the government has set a target of doubling the number of exporting companies by 2020) * Environmental impact (a recent survey found 77% of SMEs wanted to know how to measure and improve their environmental impact)

Malaysian Economics and Politics in the New Century (Hardcover): Colin Barrow, Francis K. W. Loh Malaysian Economics and Politics in the New Century (Hardcover)
Colin Barrow, Francis K. W. Loh
R2,593 Discovery Miles 25 930 Ships in 12 - 17 working days

Malaysia is one of the fastest growing economies in the world today, and this book reflects current debates about the future directions of the national economy, polity and society in light of the late 1990s watershed period of financial crisis, the arrest of Anwar Ibrahim and the subsequent 1999 general election. Malaysian Economics and Politics in the New Century aims to answer questions about how the economy and society are organized, about how the benefits from economic development are distributed, about government's relations to major national institutions, and about the nature of the political process. With its focus firmly on Malaysia's future, this will be a volume of particular interest to scholars, academics, researchers, business leaders and policymakers involved in the Asian region, and Malaysia in particular.

The Business Plan Workbook - A Step-By-Step Guide to Creating and Developing a Successful Business (Paperback, 10th Revised... The Business Plan Workbook - A Step-By-Step Guide to Creating and Developing a Successful Business (Paperback, 10th Revised Edition)
Colin Barrow, Paul Barrow, Robert Brown
R537 Discovery Miles 5 370 Ships in 12 - 17 working days

Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.

Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 24 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to

  • Come up with a winning business idea
  • Complete market and competitive research
  • Set up a winning marketing strategy
  • Forecast watertight financials and projections
  • Define realistic operations and staffing
  • Deliver an unforgettable pitch to potential backers and investors

This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students.
Malaysian Economics and Politics in the New Century (Paperback, New edition): Colin Barrow, Francis K. W. Loh Malaysian Economics and Politics in the New Century (Paperback, New edition)
Colin Barrow, Francis K. W. Loh
R811 Discovery Miles 8 110 Ships in 12 - 17 working days

Malaysia is one of the fastest growing economies in the world today, and this book reflects current debates about the future directions of the national economy, polity and society in light of the late 1990s watershed period of financial crisis, the arrest of Anwar Ibrahim and the subsequent 1999 general election. Malaysian Economics and Politics in the New Century aims to answer questions about how the economy and society are organized, about how the benefits from economic development are distributed, about government's relations to major national institutions, and about the nature of the political process. With its focus firmly on Malaysia's future, this will be a volume of particular interest to scholars, academics, researchers, business leaders and policymakers involved in the Asian region, and Malaysia in particular.

Understanding Business Accounting For Dummies - UK (Paperback, 4th UK Edition): Colin Barrow, John A. Tracy Understanding Business Accounting For Dummies - UK (Paperback, 4th UK Edition)
Colin Barrow, John A. Tracy 1
R505 R390 Discovery Miles 3 900 Save R115 (23%) Ships in 12 - 17 working days

The easy way to get your head around company finance Having an understanding of your company's finances is crucial for both small business owners and corporate managers with budget responsibilities. Understanding Business Accounting For Dummies simplifies the key elements of UK business accounting, covering everything from evaluating profit margins to writing financial reports. Fully updated to cover the emergence of IFRS and dealing with foreign exchange, this new edition thoroughly outlines the essentials of business accounting. With comprehensive guidance and helpful strategies, this book makes light work of the financial fundamentals you need to move up the corporate ladder Use the latest technology to manage the bottom line Control profit and cash flow Budget with confidence Make sense of financial statements Survive an audit If you're ready to balance your budget, boost your profit margin and enhance your career profile, this hands-on guide has everything you need to get started.

Business Plans For Dummies (Paperback, 3rd Edition): Paul Tiffany, Steven D. Peterson, Colin Barrow Business Plans For Dummies (Paperback, 3rd Edition)
Paul Tiffany, Steven D. Peterson, Colin Barrow
R495 R415 Discovery Miles 4 150 Save R80 (16%) Ships in 10 - 20 working days

Your one-stop guide to creating a winning business plan from scratch Whether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go. Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course including a complete sample plan that you can easily adapt for your business! * Chart your course assess the current state of your business and where you'd like to take it, and establish clear, achievable objectives * Get to know your customers learn the latest techniques for getting a better idea of who your customers are and what they want * Scope out the competition find out who your competitors are and what it'll take to get your share of the market pie (and theirs) * Sort out your finances construct a value chain, examine your cash flow and calculate a sensible budget * Enter the Dragons' Den convince bankers, investors, venture capitalists and other funding sources your business is a good investment * Read the tea leaves learn to decipher changing cultural, political and technological trends and to alter your strategies as needed Open the book and find: * Tips on developing a sure-fire business strategy * How to set realistic objectives * Forecasting and budgeting strategies * Keys to writing a motivational mission statement * How to decipher the latest consumer trends * Advice on building your brand and brand loyalty * Tips for seeing and seizing opportunities before the competition * Ways to adapt your plan to economic change Learn to: * Prepare a watertight business strategy * Assess the marketplace * Devise a sensible forecast and budget

Buying a Property in Spain For Dummies (Paperback): Colin Barrow Buying a Property in Spain For Dummies (Paperback)
Colin Barrow 2
R354 R273 Discovery Miles 2 730 Save R81 (23%) Ships in 12 - 17 working days

Buying a property abroad is one of the biggest decisions you'll ever make. But don't worry - your Spanish dream needn't become a nightmare. From finding an estate agent and arranging a mortgage to negotiating the best price and moving in, this book is packed with practical advice on every aspect of the Spanish property market. It leads you safely and simply through the legal, logistical, and financial minefields, helping you maximise your time and your money to enjoy a hassle-free property purchase.

Bioactive Compounds from Plant Origin - Extraction, Applications, and Potential Health Benefits (Hardcover): Hafiz Ansar Rasul... Bioactive Compounds from Plant Origin - Extraction, Applications, and Potential Health Benefits (Hardcover)
Hafiz Ansar Rasul Suleria, Colin Barrow
R3,156 Discovery Miles 31 560 Ships in 12 - 17 working days

This new volume explores the importance of phytochemicals from plants in therapeutics, focusing on the extraction of bioactive compounds and their applications in human health. Natural products and their bioactive compounds are increasingly utilized in preventive and therapeutic medication as well as for the production of pharmaceutical supplements and, more recently, as food additives to increase the functionality of foods. The first section of the volume describes recent advances in the extraction of bioactive compounds from various sources. It looks at advanced extraction techniques such as enzyme-assisted, microwave-assisted, ultrasound-assisted, pressurized liquid extraction, and supercritical extraction techniques. Part 2, on bioactive compounds and health claims, covers the roles of different bioactive compounds and their health-promoting potential for lifestyle diseases. This section explains the botany, physical characteristics, uniqueness, uses, distribution, importance, phytochemistry, bioactivities, and future trends of different functional foods.

The 30 Day MBA - Your Fast Track Guide to Business Success (Paperback, 5th Revised Edition): Colin Barrow The 30 Day MBA - Your Fast Track Guide to Business Success (Paperback, 5th Revised Edition)
Colin Barrow 1
R510 R379 Discovery Miles 3 790 Save R131 (26%) Ships in 12 - 17 working days

If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business.

The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

Buying a Property in Eastern Europe For Dummies (Paperback): Colin Barrow Buying a Property in Eastern Europe For Dummies (Paperback)
Colin Barrow
R477 R370 Discovery Miles 3 700 Save R107 (22%) Ships in 12 - 17 working days

The most comprehensive guide to property investment in Eastern Europe available. Whether you're buying a second home or looking to invest, the smart money is heading to Eastern Europe. Plan every aspect of your property investment with this expert guide that walks you step-by-step through the property market in 14 countries and helps you weigh up the rewards and the risks of choosing one location over another. Covering the purchasing procedures, legalities, taxes, economy, culture, lifestyle and business opportunities in each country, property expert Colin Barrow provides insider tips to help you make an informed choice and a wise investment. Colin Barrow has an extensive background in European property and works across a diverse range of related industries. He has researched most international property markets and has first hand experience of buying, building developing and selling over two hundred properties in overseas markets.

Starting a Business From Home - Your Guide to Planning Your Home Start-up, Reaching a Market and Creating a Profit (Paperback,... Starting a Business From Home - Your Guide to Planning Your Home Start-up, Reaching a Market and Creating a Profit (Paperback, 3rd Revised Edition)
Colin Barrow 1
R406 R339 Discovery Miles 3 390 Save R67 (17%) Ships in 12 - 17 working days

For aspiring entrepreneurs and business owners, the possibilities are limitless. The flexibility, freedom and cost-effectiveness that starting-up in the home offers means that more and more entrepreneurs are choosing this as the best location to agilely launch their business. Starting a Business from Home gives you the valuable advice you need on how to run a successful business from your own desk and, crucially, how to rise to the challenge of business expansion. Packed with practical advice, Starting a Business from Home covers how to research your market, business ownership and titles issues, raising money and managing your finances, building and operating a website, writing a business plan, preparing your accounts, taking your product to market and expanding overseas - all from your home. Exercises, end of chapter actions and technical resources in the appendices mean that this is the ultimate practical guide for home-based entrepreneurs. Case studies from around the world showcase best practice and provide inspirational stories from successful businesses that began in the home.

The 30 Day MBA in International Business - Your Fast Track Guide to Business Success (Paperback, 2nd Revised edition): Colin... The 30 Day MBA in International Business - Your Fast Track Guide to Business Success (Paperback, 2nd Revised edition)
Colin Barrow 1
R456 R380 Discovery Miles 3 800 Save R76 (17%) Ships in 12 - 17 working days

As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, Shell, Innocent Drinks, Ford, Match.com and Ryanair, The 30 Day MBA in International Business will boost your knowledge and help you play a more rounded role in shaping the direction of your organization. The 30 Day MBA in International Business covers all the essential elements of international trade and business, including international marketing strategy, managing international organizations and selecting global strategic partners as well as finance, accounting and human resource management. The 30 Day MBA in International Business is packed with links to free resources from the top business schools as well as an online list of sources to keep you informed on all the key business issues. Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.

The 30 Day MBA in Marketing - Your Fast Track Guide to Business Success (Paperback, 2nd Revised edition): Colin Barrow The 30 Day MBA in Marketing - Your Fast Track Guide to Business Success (Paperback, 2nd Revised edition)
Colin Barrow 1
R515 R372 Discovery Miles 3 720 Save R143 (28%) Ships in 12 - 17 working days

The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. The 30 Day MBA in Marketing includes detailed information on how to find and analyse market data on any business or market anywhere and online resources that enable you to test your own knowledge. It also provides an invaluable guide to finding further information and free resources on each topic covered. Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.

The Business Plan Workbook - A Step-By-Step Guide to Creating and Developing a Successful Business (Hardcover, 10th Revised... The Business Plan Workbook - A Step-By-Step Guide to Creating and Developing a Successful Business (Hardcover, 10th Revised edition)
Colin Barrow, Paul Barrow, Robert Brown
R1,614 Discovery Miles 16 140 Ships in 7 - 11 working days

Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan. Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 24 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to - Come up with a winning business idea - Complete market and competitive research - Set up a winning marketing strategy - Forecast watertight financials and projections - Define realistic operations and staffing - Deliver an unforgettable pitch to potential backers and investors This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students.

The 30 Day MBA - Your Fast Track Guide to Business Success (Hardcover, 5th Revised edition): Colin Barrow The 30 Day MBA - Your Fast Track Guide to Business Success (Hardcover, 5th Revised edition)
Colin Barrow
R1,614 R1,237 Discovery Miles 12 370 Save R377 (23%) Ships in 7 - 11 working days

If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business. The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

Get Backed, Get Big, Get Bought - Plan your start-up with the end in mind (Paperback): Colin Barrow Get Backed, Get Big, Get Bought - Plan your start-up with the end in mind (Paperback)
Colin Barrow
R268 R215 Discovery Miles 2 150 Save R53 (20%) Ships in 12 - 17 working days

"Bebo sale to AOL nets founders a 290m fortune in 3 years." - March 2008

"Foxtons sale nets founder 370m." - May 2007

"L'Oreal buys Body Shop for 652m." - March 2006

For entrepreneurs and business owners alike, this is your ticket to serious money.

Fact 1: Business is all about making money.

Fact 2: Personal satisfaction is great, but it doesn't pay the bills.

If your main ambition is to make big money from your business, you're already on the right track. Over 4 million people start up businesses in the UK each y ear but only 1% become millionaires. Start with the end in mind and you could be one of them.

Colin Barrow, bestselling start-up author and business investment specialist, shows you how to shape up for a sale right from the world go:

Get Backed - secure big investment

Get Big - create real value and strong growth

Get Bought - dress the business and negotiate a killer deal

With practical advice, tools and stories from those who have done it, you'll find out how to guide your start-up business towards the payday of your dreams.

Practical Financial Management (Paperback, 8th Revised edition): Colin Barrow Practical Financial Management (Paperback, 8th Revised edition)
Colin Barrow 1
R605 R486 Discovery Miles 4 860 Save R119 (20%) Ships in 7 - 11 working days

Entrepreneurs need to be financially literate. The most common cause of business failure is poor financial control stemming from an ignorance of the basics of business finance. Practical Financial Management is intended to help those who find business finance confusing. Now in its eighth edition, it continues to provide advice on proper financial planning and control, and reinforces essential points through the use of questions within each section. Beginning with an introduction to the key financial statements, it moves on to look at the tools of financial analysis - the keys to controlling a business successfully. The final part of the book deals with business planning and budgeting, a vital area of business finance as most new ventures cannot get off the ground without a business plan, and existing businesses cannot expand. Now with more examples and explanations of key terms, as well as information on loans for small businesses and guidance on how to analyze business accounts, Practical Financial Management is an invaluable read for aspiring entrepreneurs and those already in business. This book could mean the difference between success and failure.

The 30 Day MBA in Business Finance - Your Fast Track Guide to Business Success (Paperback, 2nd Revised edition): Colin Barrow The 30 Day MBA in Business Finance - Your Fast Track Guide to Business Success (Paperback, 2nd Revised edition)
Colin Barrow 1
R526 R432 Discovery Miles 4 320 Save R94 (18%) Ships in 7 - 11 working days

The 30 Day MBA in Business Finance provides a complete 'course' in business finance, covering thirteen key topics which fall under three main headings - the fundamentals of business finance, corporate capital structures and financial strategies and special topics. Learn what they teach you at the world's top accountancy firms and Business Schools and why it matters to you. With guidance on understanding financial reports, assessing the credit worthiness of business partners, determining profitable strategies, raising finance and ensuring proper records, The 30 Day MBA in Business Finance contains everything you need to eliminate gaps in your financial knowledge, think like a financial strategist and become a top manager. Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.

Cut Costs Not Corners - A Practical Guide to Staying Competitive and Improving Profits (Paperback): Colin Barrow Cut Costs Not Corners - A Practical Guide to Staying Competitive and Improving Profits (Paperback)
Colin Barrow
R223 R178 Discovery Miles 1 780 Save R45 (20%) Out of stock

Cost cutting is an issue for every manager and executive at every level in every company, large or small, public or private sector. Junior managers who are proactively tight on cost are learning good habits for the future, ones that will bring them recognition and advance their climb up the organizational chart. The HR department is now staffed with tough cost managers dealing with the most difficult cost category, people. Marketing departments now focus on how to get higher returns from less spend. "Cut Costs Not Corners" has a coherent and structured approach to cost cutting as a permanent activity, combined with guidance on the practical steps to take and powerful international case studies. It covers strategic and tactical cost cutting options such as analysing space needs, buying technology for less, selling off redundant assets, reducing credit risk, reviewing distribution methods, sourcing new suppliers or consolidating existing ones, advertising for less, changing the route to market, travel and utility savings, minimising finance and tax costs, crisis measures - freezing recruitment, delaying pay rises, sell and lease back assets - keeping budgets rolling and using a daily cash flow model.

Practical Financial Management - A Guide to Budgets, Balance Sheets and Business Finance (Paperback, 7th Revised edition):... Practical Financial Management - A Guide to Budgets, Balance Sheets and Business Finance (Paperback, 7th Revised edition)
Colin Barrow 2
R274 R219 Discovery Miles 2 190 Save R55 (20%) Out of stock

Entrepreneurs need to be financially literate. The most common cause of business failure is poor financial control stemming from an ignorance of the basics of business finance. "Practical Financial Management is intended to help those who find business finance confusing. Now in its seventh edition, it continues to provide advice on proper financial planning and control, and reinforces essential points through the use of questions within each section. Beginning with an introduction to the key financial statements, it moves on to look at the tools of financial analysis - the keys to controlling a business successfully. The final part of the book deals with business planning and budgeting, a vital area of business finance as most new ventures cannot get off the ground without a business plan, and existing businesses cannot expand. An invaluable read for aspiring entrepreneurs and those already in business, this book could mean the difference between success and failure.

How to Launch and Grow a Profitable Business - Turning Your Ideas and Skills into Commercial Success (Paperback): Colin Barrow How to Launch and Grow a Profitable Business - Turning Your Ideas and Skills into Commercial Success (Paperback)
Colin Barrow
R360 R288 Discovery Miles 2 880 Save R72 (20%) Out of stock

Despite a rise in the number of new business start-ups, the failure rates can be high and the success rates are depressingly low. But starting a successful new business need take no more overall effort than running an also-ran. The effort just has to be put in at the beginning to ensure that the right idea is launched and executed in the most effective manner. Endorsed by the Institute of Directors, How to Launch and Grow a Profitable Business provides a wealth of information and advice for anyone considering starting a new business or facing the challenge of early growth. Coverage is divided into the four key stages facing any new venture - pre-launch, launch, operation and growth. Each of these four sections is supported by a corresponding section on the Kogan Page website - to provide readers with both a hard-copy text and updated online support material, including templates for breakeven analysis, business plans, start-up costings and marketing initiatives. From unearthing great business ideas and assessing the profit potential, to raising funding and increasing sales, How to Launch and Grow a Profitable Business can help in navigating the potential minefields facing any new start-up, and ensure the best chance of business success.

Enterprise Development - The Challenges of Starting, Growing and Selling Businesses (Paperback, New edition): Colin Barrow,... Enterprise Development - The Challenges of Starting, Growing and Selling Businesses (Paperback, New edition)
Colin Barrow, Robert Brown, David Molian, Gerard Burke
R1,142 Discovery Miles 11 420 Out of stock

Aimed at students of small business management and enterprise development interested in or planning to start their own business, and at owner/managers of existing businesses, this book offers a detailed insight into key challenges to be faced, explains solutions to those challenges, and maps out a route to success. The three section framework addresses all the key issues involved in creating a professional and successful firm, looking at: the challenges of starting a business; the challenges of growing a business; and, finally, the challenges of deciding whether to sell or re-invest in the business. The book is written in an accessible style, pitched perfectly for its audience, and introduces theory for the purposes of practical implementation. An excellent range of pedagogy supports the text including many case examples to illustrate key points. Companies featured include: Cobra Beer, Moonpig, Hotel Chocolat and Fitness Express.

The 30 Day MBA - Your Fast Track Guide to Business Success (MP3 format, CD, Unabridged): Colin Barrow The 30 Day MBA - Your Fast Track Guide to Business Success (MP3 format, CD, Unabridged)
Colin Barrow; Narrated by Tom Parks
R585 R433 Discovery Miles 4 330 Save R152 (26%) Out of stock
The Business Plan Workbook - A Step-By-Step Guide to Creating and Developing a Successful Business (Paperback, 9th Revised... The Business Plan Workbook - A Step-By-Step Guide to Creating and Developing a Successful Business (Paperback, 9th Revised Edition)
Colin Barrow, Paul Barrow, Robert Brown
R568 Discovery Miles 5 680 Out of stock

One of the most important steps in launching or expanding a venture is the creation of a business plan. The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to the topic of business planning. Perfect for those growing businesses, as well as a range of academic and professional courses, this title takes the reader step-by-step through each phase of the development of a business plan, from creating a competitive business strategy to its writing and presentation. With 29 corresponding assignments that each includes case studies such as Hotmail, Cobra Beer, IKEA and Amazon, actively engaging questions and worksheets, it will enable you to validate your business idea, brand your business, research your market, and raise finance.

This new edition includes an additional assignment covering online content, key words, SEO, Social Media, traffic tracking, affiliate marketing and online advertising. With a range of fresh case studies including BrewDog, Chilango and Honest Burgers, this fully updated ninth edition of The Business Plan Workbook is an invaluable and comprehensive guide to all aspects of business planning. Online supporting resources for this book include lecture slides, test questions and answers, and a new guide to online courses, lectures and case studies.

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