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Retailing Management (Hardcover, 10th edition): Michael Levy, Barton Weitz, Dhruv Grewal Retailing Management (Hardcover, 10th edition)
Michael Levy, Barton Weitz, Dhruv Grewal
R3,664 Discovery Miles 36 640 Shipped within 7 - 11 working days

Retailing Management, Tenth Edition, highlights the many ways the retail industry has transformed and evolved over the past four years. This text is the only retail management educational product in the market that offers a premium digital content companion-McGraw-Hill Connect-to provide best-in-class training. In keeping with its market-leading tradition, this tenth edition focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that delineate outstanding retailers:*The use of big data and analytical methods for decision making.*The application of social media and mobile channels for communicating with customers and enhancing their shopping experience.*The issues involved in providing a seamless multichannel experience for customers.*The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.*The impact of globalization on the retail industry. This edition builds on the basic philosophy of the previous editions but every example, fact, and key term has been checked, updated, or replaced to ensure that this cutting-edge product remains up to date. Because the authors realize that retailing is taught in a variety of formats, a comprehensive supplemental package for instructors is provided, as well as a comprehensive online instructor's manual with additional cases and teaching suggestions. In keeping with the authors' goal of providing a "good read" for students, the conceptual material continues to be supported with interesting, current, real-world retailing examples. To facilitate student learning, the presentation has been streamlined, both visually and pedagogically-for example, based on reviewer comments, the chapters on human resource management and store management have been combined. The unique features of McGraw-Hill's Connect support students and offer instructors a proven, effective, and expedient path to engaging and educating their students. New to This Edition*Introductory vignettes provide an example of how a stellar retailer can be particularly successful by excelling in the subject area for that particular chapter.*Retailing views provide new and updated stories that describe how particular retailers deal with the issues raised in each chapter.*New cases highlight concepts and theories.*A regularly updated blog contains relevant, in-the-news content related to the course material, summaries, and discussion questions of recent retailing articles-all of which are associated with specific chapters so that instructors can use them to stimulate class discussion.*Graphics in each chapter provide critical, up-to-date information and lively visuals; almost all of the photos are new to this edition.*Multimedia content, such as videos, simulations, and games, drive student engagement and critical-thinking skills.*Instructors and students gain practical experience by applying the concepts and theories using the Get Out and Do It features at the end of each chapter; these exercises suggest projects that students can undertake by visiting local retail stores or surfing the Internet. *Continuing assignment exercise engage students in an exercise involving the same retailer throughout the course to provide a hands-on learning experience.

Retailing Management (Paperback, 10th edition): Michael Levy, Barton Weitz, Dhruv Grewal Retailing Management (Paperback, 10th edition)
Michael Levy, Barton Weitz, Dhruv Grewal
R1,302 Discovery Miles 13 020 Shipped within 7 - 11 working days

Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers: -The use of big data and analytical methods for decision making.-The application of social media and mobile for communicating with customers and enhancing their shopping experience.-The issues involved in utilizing a mobile channel and providing a seamless multi-channel experience for customers.-The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.-The impact of globalization on the retail industry.

Retail Marketing Management - The 5 Es of Retailing (Hardcover): Dhruv Grewal Retail Marketing Management - The 5 Es of Retailing (Hardcover)
Dhruv Grewal
R1,891 R1,697 Discovery Miles 16 970 Save R194 (10%) Shipped within 7 - 12 working days

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

Retail Marketing Management - The 5 Es of Retailing (Paperback): Dhruv Grewal Retail Marketing Management - The 5 Es of Retailing (Paperback)
Dhruv Grewal
R769 R632 Discovery Miles 6 320 Save R137 (18%) Shipped within 7 - 12 working days

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

Loose Leaf for M: Marketing (Hardcover, 6th ed.): Dhruv Grewal, Michael Levy Loose Leaf for M: Marketing (Hardcover, 6th ed.)
Dhruv Grewal, Michael Levy
R2,040 Discovery Miles 20 400 Shipped within 7 - 11 working days

M: Marketing is the most concise, impactful approach to Principles of Marketing on the market, with tightly integrated topics that explore both marketing fundamentals and new influencers, all in an engaging format. Authors Grewal and Levy emphasize that even the best products and services will go unsold if marketers cannot communicate their value. A robust suite of instructor resources and a regularly updated author blog provide a steady stream of current, fresh ideas for the classroom. Grewal and Levy's M: Marketing, Sixth Edition, is available through McGraw-Hill Connect(R), a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

Retailing Management (Hardcover, 9th edition): Michael Levy, Barton A. Weitz, Dhruv Grewal Retailing Management (Hardcover, 9th edition)
Michael Levy, Barton A. Weitz, Dhruv Grewal
R5,660 R4,390 Discovery Miles 43 900 Save R1,270 (22%) Shipped within 7 - 12 working days

The primary objective in the ninth edition of "Retailing Management" is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google.
In preparing this edition, the authors focused on five important developments: (1) the use of big data and analytical methods for decision making, (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience, (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and (5) the impact of globalization on the retail industry.
We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years.

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference (Paperback, Softcover reprint of the original 1st... Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference (Paperback, Softcover reprint of the original 1st ed. 2015)
Michael Levy, Dhruv Grewal
R4,567 Discovery Miles 45 670 Shipped within 7 - 11 working days

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Studyguide for M - Marketing by Grewal, Dhruv, ISBN 9780078028854 (Paperback): Dhruv Grewal, Cram101 Textbook Reviews Studyguide for M - Marketing by Grewal, Dhruv, ISBN 9780078028854 (Paperback)
Dhruv Grewal, Cram101 Textbook Reviews
R675 Discovery Miles 6 750 Shipped within 7 - 11 working days

Never HIGHLIGHT a Book Again Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780078028854. This item is printed on demand.

Smartbook Access Card for M Marketing (Hardcover, 4th ed.): Dhruv Grewal, Michael Levy Smartbook Access Card for M Marketing (Hardcover, 4th ed.)
Dhruv Grewal, Michael Levy
R2,203 Discovery Miles 22 030 Out of stock
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference (Hardcover, 2015 ed.): Michael Levy, Dhruv Grewal Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference (Hardcover, 2015 ed.)
Michael Levy, Dhruv Grewal
R4,055 R3,834 Discovery Miles 38 340 Save R221 (5%) Out of stock

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

LL: Marketing with Practice Marketing (Loose-leaf, 5th ed.): Dhruv Grewal, Michael Levy LL: Marketing with Practice Marketing (Loose-leaf, 5th ed.)
Dhruv Grewal, Michael Levy
R6,847 Discovery Miles 68 470 Out of stock
Marketing with Online Access Code (Loose-leaf, 4th ed.): Dhruv Grewal Marketing with Online Access Code (Loose-leaf, 4th ed.)
Dhruv Grewal
R7,099 Discovery Miles 70 990 Out of stock

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that's three whole punched and made available at a discount to students. Also available in a package with Connect Plus - 9780077713324.

Smartbook Access Card for Retailing (Hardcover, 9th ed.): Michael Levy, Barton A. Weitz, Dhruv Grewal Smartbook Access Card for Retailing (Hardcover, 9th ed.)
Michael Levy, Barton A. Weitz, Dhruv Grewal
R3,132 Discovery Miles 31 320 Out of stock
Marketing (Loose-leaf, 3rd ed.): Dhruv Grewal, Michael Levy Marketing (Loose-leaf, 3rd ed.)
Dhruv Grewal, Michael Levy
R3,184 Discovery Miles 31 840 Out of stock
Smartbook Access Card for M: Marketing (Hardcover, 3rd ed.): Dhruv Grewal, Michael Levy Smartbook Access Card for M: Marketing (Hardcover, 3rd ed.)
Dhruv Grewal, Michael Levy
R2,203 Discovery Miles 22 030 Out of stock
Loose Leaf Marketing with Connect Access Card (Loose-leaf, 4th ed.): Dhruv Grewal, Michael Levy Loose Leaf Marketing with Connect Access Card (Loose-leaf, 4th ed.)
Dhruv Grewal, Michael Levy
R5,121 R3,743 Discovery Miles 37 430 Save R1,378 (27%) Out of stock

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that's three whole punched and made available at a discount to students. Also available in a package with Connect Plus - 9780077713324.

Marketing with Connect Access Card and Practice Marketing Access Cards (Hardcover, 4th ed.): Dhruv Grewal Marketing with Connect Access Card and Practice Marketing Access Cards (Hardcover, 4th ed.)
Dhruv Grewal
R7,054 Discovery Miles 70 540 Out of stock

Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.
With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

Marketing with Practice Marketing Access Card (Hardcover, 4th ed.): Dhruv Grewal Marketing with Practice Marketing Access Card (Hardcover, 4th ed.)
Dhruv Grewal
R6,655 Discovery Miles 66 550 Out of stock

Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.
With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

Retailing Management with Connect Access Card (Book, 9th ed.): Michael Levy, Barton A. Weitz, Dhruv Grewal Retailing Management with Connect Access Card (Book, 9th ed.)
Michael Levy, Barton A. Weitz, Dhruv Grewal
R8,594 Discovery Miles 85 940 Out of stock

The primary objective in the ninth edition of "Retailing Management" is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google.
In preparing this edition, the authors focused on five important developments: (1) the use of big data and analytical methods for decision making, (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience, (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and (5) the impact of globalization on the retail industry.
We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years.

Marketing with Practice Marketing Access Card (Loose-leaf, 4th ed.): Dhruv Grewal Marketing with Practice Marketing Access Card (Loose-leaf, 4th ed.)
Dhruv Grewal
R6,300 Discovery Miles 63 000 Out of stock

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that's three whole punched and made available at a discount to students. Also available in a package with Connect Plus - 9780077713324.

Loose Leaf for Retailing Management (Hardcover, 10th ed.): Michael Levy, Barton A. Weitz, Dhruv Grewal Loose Leaf for Retailing Management (Hardcover, 10th ed.)
Michael Levy, Barton A. Weitz, Dhruv Grewal
R3,392 Discovery Miles 33 920 Out of stock

Retailing Management, Tenth Edition, highlights the many ways the retail industry has transformed and evolved over the past four years. This text is the only retail management educational product in the market that offers a premium digital content companion--McGraw-Hill Connect--to provide best-in-class training. In keeping with its market-leading tradition, this tenth edition focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that delineate outstanding retailers: -The use of big data and analytical methods for decision making.-The application of social media and mobile channels for communicating with customers and enhancing their shopping experience.-The issues involved in providing a seamless multichannel experience for customers.-The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.-The impact of globalization on the retail industry. This edition builds on the basic philosophy of the previous editions but every example, fact, and key term has been checked, updated, or replaced to ensure that this cutting-edge product remains up to date. Because the authors realize that retailing is taught in a variety of formats, a comprehensive supplemental package for instructors is provided, as well as a comprehensive online instructor's manual with additional cases and teaching suggestions. In keeping with the authors' goal of providing a "good read" for students, the conceptual material continues to be supported with interesting, current, real-world retailing examples. To facilitate student learning, the presentation has been streamlined, both visually and pedagogically-for example, based on reviewer comments, the chapters on human resource management and store management have been combined. The unique features of McGraw-Hill's Connect support students and offer instructors a proven, effective, and expedient path to engaging and educating their students. New to This Edition-Introductory vignettes provide an example of how a stellar retailer can be particularly successful by excelling in the subject area for that particular chapter.-Retailing views provide new and updated stories that describe how particular retailers deal with the issues raised in each chapter.-New cases highlight concepts and theories.-A regularly updated blog contains relevant, in-the-news content related to the course material, summaries, and discussion questions of recent retailing articles-all of which are associated with specific chapters so that instructors can use them to stimulate class discussion.-Graphics in each chapter provide critical, up-to-date information and lively visuals; almost all of the photos are new to this edition.-Multimedia content, such as videos, simulations, and games, drive student engagement and critical-thinking skills.-Instructors and students gain practical experience by applying the concepts and theories using the Get Out and Do It features at the end of each chapter; these exercises suggest projects that students can undertake by visiting local retail stores or surfing the Internet. -Continuing assignment exercise engage students in an exercise involving the same retailer throughout the course to provide a hands-on learning experience.

Loose Leaf for Marketing (Loose-leaf, 6th edition): Dhruv Grewal Loose Leaf for Marketing (Loose-leaf, 6th edition)
Dhruv Grewal
R3,681 Discovery Miles 36 810 Out of stock

Grewal/Levy's Marketing shows today's social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.

Marketing (Hardcover, 6th edition): Dhruv Grewal Marketing (Hardcover, 6th edition)
Dhruv Grewal
R3,920 Discovery Miles 39 200 Out of stock

Grewal/Levy's Marketing shows today's social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.

Marketing (Hardcover, 5th edition): Dhruv Grewal, Michael Levy Marketing (Hardcover, 5th edition)
Dhruv Grewal, Michael Levy
R5,125 Discovery Miles 51 250 Out of stock

Grewal/Levy's Marketing was designed for today's social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and ethics integrated throughout, a robust suite of instructor resources, and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging. Grewal Levy's Marketing is available through McGraw-Hill Connect (R), a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: * SmartBook (R) - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content. * Access to your instructor's homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. * Progress dashboards that quickly show how you are performing on your assignments and tips for improvement. * The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Connect Marketing's assignments provide instant feedback and span the introduction of course concepts to their application and beyond, including iSeeit! concept animations, video cases, case analyses, data analytics exercises, and more. Contact your learning technology representative for a matrix listing assignable assets by learning outcomes. Complete system requirements to use Connect can be found here.

Loose Leaf for Marketing (Hardcover, 7th ed.): Dhruv Grewal, Michael Levy Loose Leaf for Marketing (Hardcover, 7th ed.)
Dhruv Grewal, Michael Levy
R3,404 Discovery Miles 34 040 Out of stock
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