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Crisis Management in the Tourism Industry (Paperback, 2Rev ed): Dirk Glaesser Crisis Management in the Tourism Industry (Paperback, 2Rev ed)
Dirk Glaesser
R1,367 Discovery Miles 13 670 Ships in 10 - 15 working days

The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences.
Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as:
*Terrorism and criminal activities
*Risk perceptions and the influencing variables
*The stakeholder concepts
*Analysis methods- visibility of advantages/disadvantages of methods
*Marketing instruments and best practices
Written by one of the world's leading experts from the World Tourism Organisation, the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA.
The book provides discussion of:
*The influential effect of the mass media
How crises effect the purchase decision process
Destination branding/image and its manipulation
Preventative crises management and strategies
Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.
* Revised and updated to including recent events (especially Bali, SARS and international terrorism), new case studies and practical up-to-date information.
* Understanding effects of crises on thetourism industry and how businesses can prepare and succeed in these times
* Global coverage and perspective with cases and examples from the UK, Australia and USA.
* Written by one of the world's leading experts from the World Tourism Organisation

Crisis Management in the Tourism Industry (Hardcover, 2 New Edition): Dirk Glaesser Crisis Management in the Tourism Industry (Hardcover, 2 New Edition)
Dirk Glaesser
R3,492 Discovery Miles 34 920 Out of stock

The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. However, national and international crises have huge negative economic consequences. Crisis Management in the Tourism Industry aims to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events. Now in its second edition, this text has been fully revised and extended to include recent events such as Bali, SARS and international terrorism, expanding sections such as: * Terrorism and criminal activities * Risk perceptions and the influencing variables * The stakeholder concepts * Analysis methods- visibility of advantages/disadvantages of methods * Marketing instruments and best practices Written by one of the world's leading experts from the World Tourism Organisation, the book has global coverage, and presents international, up-to-date case studies and examples from countries such as the UK, Australia and USA. The book provides discussion of: * The influential effect of the mass media How crises effect the purchase decision process Destination branding/image and its manipulation Preventative crises management and strategies Crisis Management in the Tourism Industry is an essential guide to explaining how the tourism industry can prepare and succeed in the face of the effects of crises.

Krisenmanagement Im Tourismus (German, Paperback): Dirk Glaesser Krisenmanagement Im Tourismus (German, Paperback)
Dirk Glaesser
R1,557 Discovery Miles 15 570 Out of stock

Diese Arbeit wurde mit dem Wissenschaftspreis der ITB ausgezeichnet. Fur den Tourismusbereich hat das Krisenmanagement inzwischen fundamentale Bedeutung. Kaum eine Organisation kann es sich noch leisten, sich einer intensiven und fruhzeitigen Auseinandersetzung mit Krisen zu entziehen. Mit dieser Arbeit werden zum ersten Mal die zugrunde liegenden Zusammenhange in ihrer Breite dargestellt und die Wirkungsprozesse negativer Ereignisse unter Anwendung der Systemtheorie umfassend analysiert. Konsequenzen, die sich daraus fur die verschiedenen Wettbewerbsstrategien ergeben, werden genauso untersucht, wie den Notwendigkeiten und Moeglichkeiten des praventiven Krisenmanagements nachgegangen wird. Weitere Schwerpunkte der Arbeit liegen bei der Darstellung von Gestaltungsmoeglichkeiten der Fruhaufklarung, den Strategien zur Krisenhandhabung und der umfassenden Beurteilung der Einsatzmoeglichkeiten des Marketinginstrumentariums. Das Ergebnis ist ein umfassender marketingorientierter Ansatz des Krisenmanagements fur den Tourismusbereich, welcher nicht nur helfen soll, die Vorgange besser zu begreifen, sondern zukunftig auch die richtigen Vorsorgemassnahmen zu treffen.

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