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Llanelyn - War of the Innocents (Paperback): Michelle Breon Llanelyn - War of the Innocents (Paperback)
Michelle Breon; Illustrated by Lindsey Drayton Bird
R410 Discovery Miles 4 100 Ships in 7 - 11 working days
Llanelyn (Paperback): Lindsey Drayton Bird Llanelyn (Paperback)
Lindsey Drayton Bird; Michelle Breon
R346 Discovery Miles 3 460 Ships in 7 - 11 working days
Commonsense Direct and Digital Marketing (Paperback, 5th Revised edition): Drayton Bird Commonsense Direct and Digital Marketing (Paperback, 5th Revised edition)
Drayton Bird
R630 R493 Discovery Miles 4 930 Save R137 (22%) Out of stock

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.

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